Think: The Economist
Just a quick note: I had a nice email dialog today with Alan from the English news-magazine, The Economist. It led me to a review of their new site and marketing direction.
Truly outstanding stuff. I encourage you to visit the site and give it a whirl. These folks are really putting together some fascinating information in regards to thought leadership.
Here’s the site Alan turned me on to this morning:
But this is the article that’s the truly compelling part of the process. Alan may have been sharing some solid content that, in the end, supports the advertising message of The Economist.
The article below is what I’m here for:
I encourage all of you Thought Leaders to take a serious look at what The Economist is up to these days. Looks like they are building an even more powerful presence, with Thought Leadership at the forefront.
And Alan? Thanks. This is a great way to warm me before a chilly All Hallows Eve.
Best,
Mark Alan Effinger
Chief Evangelist
ThoughtOffice Corporation
